Entertainment

Entertainment is moving beyond passive consumption. We look for founders creating formats, tools and experiences that turn audiences into active participants.

Story, story, story first - still wins

Technology should expand the creative possibility, not flatten it.

The strongest formats create behaviour, not just attention.

Distribution is part of the product from the first prototype.

Imagine

Find the story or experience that could only exist now. Let technology expand the creative possibility without becoming the point.

Produce

Turn the idea into something people can see, hear or enter. Build tools and formats that keep creators in flow.

Engage

Bring the work to an audience and give people a meaningful role. Learn what makes them participate, return and share it.

What we look for

The audience is no longer outside the story.

Participatory formatsCreator infrastructureLive and spatial experiencesNew distribution models

Building in Entertainment?

Tell us what you see, what you are building and why now is the moment to make it real.

Next arena